Technical SEO for logistics websites
Many logistics websites were built once and left alone. Pages get blocked from indexing by accident, sitemaps go missing, every page shares the same title, and old service pages return errors. None of that is visible to the business owner, but all of it affects whether buyers can find you.
What’s involved
Crawl and indexing
HTTP status of every crawled page, redirect chains, robots.txt rules, noindex directives and XML sitemap availability.
Page metadata
Missing, duplicated or badly sized titles and meta descriptions, multiple or missing H1s, canonical URLs and Open Graph tags.
Structure and links
Heading hierarchy, internal links between service, industry and route pages, and broken internal URLs.
Structured data
Detection and validation of existing JSON-LD, and recommendations based strictly on the content on each page.
Mobile and contact basics
Viewport configuration, tap-to-call links, WhatsApp links and enquiry forms — the technical details that decide whether a mobile visitor can contact you.
Questions about Technical SEO
Do you need access to our website or hosting?
Not for the audit. We crawl the public site the way a search engine would. To implement fixes we either work with your developer or, with your permission, make the changes ourselves.
How many pages do you check?
The Launch Audit reviews your most important pages in depth and crawls a bounded sample of the rest. Larger sites are scoped individually.
Will this slow down our website?
No. Our crawler waits between requests and checks a limited number of pages.
See how buyers find you today
Request a Logistics Visibility Audit. We’ll test the questions your buyers ask, review your website, and send a prioritised action plan, with the evidence behind every finding.